2014年9月30日 星期二
One-to-One Marketing
When companies first began marketing products and services to a mass consumer base, it was a very one-sided process. Businesses would use tactics to try and persuade the largest number of people possible to buy their brands rather than identify and provide what consumers actually wanted.
As times changed, so did the means of reaching new markets. Whereas direct mail, catalogs, and other forms of mass advertising may have worked in the past, they were losing effectiveness in the face of an emerging individualistic society. Consumer demands began to change. People didn't want to wade through a multitude of marketing messages that didn't apply to their unique situations.
A new era had arrived where consumers only wanted to be exposed to promotions that spoke directly to their current interests, likes, wants and needs. They wanted to be treated as individuals. This was the catalyst that sparked the notion of One-to-One Marketing.
One-to-One Marketing allows Market America to always have a finger on the pulse of the marketplace through an expansive global network of UnFranchise Business Owners. Each UnFranchise Business Owner is able to build personal relationships with a core group of customers, learn about each one's specific needs, and then fulfill those needs. This helps the UnFranchise Business Owner establish lifetime value with every customer.
Essentially, the One-to-One Marketing component of Market America's business model restores personalized customer service on a global scale.
As times changed, so did the means of reaching new markets. Whereas direct mail, catalogs, and other forms of mass advertising may have worked in the past, they were losing effectiveness in the face of an emerging individualistic society. Consumer demands began to change. People didn't want to wade through a multitude of marketing messages that didn't apply to their unique situations.
A new era had arrived where consumers only wanted to be exposed to promotions that spoke directly to their current interests, likes, wants and needs. They wanted to be treated as individuals. This was the catalyst that sparked the notion of One-to-One Marketing.
One-to-One Marketing allows Market America to always have a finger on the pulse of the marketplace through an expansive global network of UnFranchise Business Owners. Each UnFranchise Business Owner is able to build personal relationships with a core group of customers, learn about each one's specific needs, and then fulfill those needs. This helps the UnFranchise Business Owner establish lifetime value with every customer.
Essentially, the One-to-One Marketing component of Market America's business model restores personalized customer service on a global scale.
2014年9月29日 星期一
About Shop.Com (Market Taiwan, Market Singapore,Market Hong Kong,Market Australia)
Shop.Com Market Taiwan is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than six million customers and 180,000 Customer Managers worldwide, the company has generated over $3 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO James Ridinger and employs over 550 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Shop.Com Market Taiwan combines the Internet with the power of people – creating the ultimate online shopping destination.
More information is available at our websites:
2014年9月27日 星期六
Introducing the New Shopping Annuity Bonus Pool
The theme of this year’s International Convention was “Converting Spending Into Earning.” Putting this concept into action is accomplished by each UnFranchise® Owner (UFO) creating a Market America Shopping Annuity®. The Shopping Annuity is the very essence of the UnFranchise Business Development System. Build a Shopping Annuity with ease by:
- Changing the brands of products you are currently buying every four to 12 weeks for your household to ma®-branded products.
- Changing how your household buys all other products every month, quarter, occasion or season from “brick-and-mortar” establishments to “click and order” through your SHOP.COM website.
- Identifying 10-15 customers to do the exact same thing (Steps 1 and 2 above).
- Identify two (2) or more individuals committed to improving their financial situation by performing these same four (4) actions.
To that end, Market America is launching the “Shopping Annuity Bonus Pool” on Oct. 1, 2014, which will then run each calendar quarter. This new quarterly bonus pool will replace the previous Advertising Bonus Pool. The Shopping Annuity Bonus Pool criteria that must be met by each qualifying UFO to receive the bonus BV and IBV are in alignment with converting spending into earning and creating an ongoing regeneration of BV and IBV. By contributing up to 10 million BV and 5 million IBV per quarter to the pool, it is JR Ridinger’s goal to inspire each UFO to focus on creating a Shopping Annuity, as well as to encourage and assist each UFO within their organization to do the same. To qualify and be awarded bonus BV and IBV, a UFO must satisfy/complete the following five (5) criteria between Oct. 1, 2014 and Dec. 31, 2014.
Shopping Annuity Bonus Pool Criteria
- Complete the Shopping Annuity Assessment. (Coming Soon!)
- Complete the Online Shopping/Home Advisor during the respective bonus pool calendar quarter. (Previous completion will not count).
- Download, install, log in to and use ShopBuddy on your computer. (Previous install and login will count).
- Order > 1,500 BV worth of Home Country products with the qualifying UFO being the Paying ID(nine-digit UnFranchise ID) for all orders between 10/1/2014 – 12/31/2014.
- Accumulate > US$3,000.00 (CAN$3,278.00) in Partner Store (partner, OneCart Direct) Home Country orders between 10/1/2014 – 12/31/2014 with the following breakdown:
- First > US$1,500.00* (CAN$1,639.00*) in purchases with the qualifying UFO’s Personal Preferred Customer ID (seven-digit number) being the paying ID.
- Second, the remaining balance of the US$3,000.00 (CAN$3,278.00) total for the respective quarter may be made up from purchases made by your registered Preferred Customers, or yourself.
Note: All returns will be deducted and reconciled against totals.
*All Orders in excess of the US$1,500.00 (CAN$1,639.00) criteria made by the qualifying UFO will roll over toward next quarter’s Shopping Annuity Bonus Pool, PROVIDED that the UFO met all five bonus pool criteria.
Satisfying all five of these Shopping Annuity Bonus Pool criteria will create bonus BV and IBV, which will be awarded to the qualifying UFO. Remember, all awarded Shopping Annuity Bonus Volume may be assigned according to downline placement policy. This will result in a significant compounding cumulative result for all UFOs qualifying for the pool.
Extra Bonuses to the Shopping Annuity Bonus Pool!
- If you qualify for the bonus pool, you will also automatically earn an additional 50 BV and 25 IBV for each personally sponsored UFO who qualifies as well.
- In addition, if you qualify for the bonus pool and have 10 UFOs in your left organization and 10 in your right organization of a BDC who qualify for the bonus pool, that BDC will be eligible to earn an additional US$600.00 (CAN$656.00) bonus in the IBV compensation plan (same rules as the BV bonus) for the next 12 weeks. This bonus is per BDC, so multiple BDCs are eligible for the IBV bonus. Note: The 12-week period will start the first week bonus BV and IBV are awarded.
All UFOs qualifying for the Shopping Annuity Bonus Pool will be eligible to accrue all awarded bonus BV and IBV generated and/or placed within their organization.
Organize and mobilize your teams for massive action. The BV and IBV created will be enormous to those organizations that prepare and act! The fourth quarter of 2014 (10/1/2014 – 12/31/2014) and the gift-giving holiday season is fast approaching. Take advantage of this incredible opportunity now!
The UnFranchise Business: Teamwork Makes the Dream Work
What’s always made the UnFranchise Business so special for me is our sense of community we share, and yesterday I received an amazing note from Tony and Michele Molinaro that symbolizes this concept. The Molinaro’s have been so successful in this business because they realize we win as a team, and have always gone the extra mile for those they work with – especially new partners like Cinzia Tona-Stark.
With the UnFranchise Business you’re in business FOR yourself, not BY yourself. I think that one of the things that really sets our company apart – the sense of family that we all share as UnFranchise Owners. The fact that we success by helping other success through cooperation rather than competition is what makes UnFranchise Owners such special people. We are all personally invested in each other – that’s what makes a winning team, and a winning business.
Keep Growing!
-JR Ridinger
How the UnFranchise Business is helping change lives
Below you’ll find a Facebook post from new Supervising Coordinator Cheyn Crangle – which really captures the essence of our amazing business. It shows how we set ourselves apart from other “opportunities” – and how the UnFranchise Business is helping change lives by helping build real entrepreneurial success. The passion, energy, and pure excitement that Cheyn displays is a huge reason why he’s one of the rising stars of our company.
This is a great post to share with people who are interested in learning more about your business – and is also a great item for you to share with your team – to help inspire and motivate them. Everyone needs a little wake-up call now and again – so be sure to share Cheyn’s great message with your team! Leave me a comment, and tell me – what do YOU love about this business?
Keep Growing!
-JR Ridinger
Here’s Cheyn’s Awesome Message:I LOVE the fact that…
Our business volume doesn’t erase monthly, it just adds up.
We get paid on all levels deep. No levels, breakaways or percentages.
- Any volume from customer orders can be placed into anyone you’ve personally sponsored. Allowing them to earn commissions off your customer orders and you as well.
- We have a sales requirement of $200 every 3 months – called Form 1000. This is our safety net and ensures our company will be here 20, 40, 60 years from now. Also, a company with no requirements has business owners who do nothing.
- Unlimited income potential based on your work ethic.
- 100% of 100% volume…is a 100%
- Paid weekly
- You are required to attend three trainings before you’ve earned more than $1,500 in commissions. This ensures our business owners know what they have, how to operate it and take ownership.
- I made over $9,000 last month with only around 180 business owners. In 98% of other companies out there you would need 10,000-20,000 business owners (if not more) to accomplish that.
- This business is for the average person.
- If you’re lazy, complain daily and do nothing you won’t make money.
- We are a product broker and don’t manufacture. This allows us to constantly shift with products in the marketplace that people are buying.
- We work in 11 different Billion dollar markets.
- We have had the same corporate team since the company started.
- You can easily out earn your sponsor if you work the business consistently.
- We have a training system throughout the U.S. in most major cities allowing you to build your business across the country and know that they can get educated.
- When certified, you can get compensated for speaking and training. Any expert in any industry should.
- My business partners are my best friends.
- Our corporate team is engaged daily in making this company better and will work with anyone who knows how to accomplish the company’s goal.
- We are an international company and expanding into new countries monthly.
- We have a shopping site that is one of the largest in the world and has perfectly integrated our exclusive products with stores people already shop from (GENIUS)
- If my sponsor hadn’t called me I would probably be in Afghanistan right now, still in the Marines, with an unsure outlook on life, a body that is beat up and a mind that is unstable.
- WE CAN DIRECTLY CHANGE SOMEONES LIFE!
I truly love our business and our team even more. Some of you in this group will become millionaires and help thousands reach incredible incomes, some of you won’t. The only difference between success and failure is that the person who succeeds simply does what the person who didn’t was not or will not do.
What are you willing to do? Are you ready!?!?
We Need Your Help with a Huge Marketing Initiative!
Market America and SHOP.COM are working on a major marketing and lead generation program targeting the Internet entrepreneurial business opportunity market. This will revolve around online selling, shopping, and internet marketing opportunities in regards to offering our program (SHOP.COM in a BOX turnkey system of online Shopping business and WebCenters for their own products or commerce through the UnFranchise).
This is a huge market and there is a tidal wave of activity, interest, and growth in this area of business and opportunity. This Incredible Presentation describes it and discusses it so you can clearly understand what the market is, what is going on, and why we have the competitive advantage to attract these people. Take a few minutes to open it and click through it.
Internet marketing, on line shopping, E-retailing, and e-commerce, are undisputedly the fastest growing segment of our economy and are booming and exploding everywhere. The paradigm shift is here. Do you want to lead the parade or follow? It can be said that Digital and IT technology innovations and On line marketing or retailing are the only to profitable sectors if our economy that are growing and highly profitable. The rest if the economy has not recovered and is lagging behind and suffering. The Job market is terrible and unemployment as high as it has ever been. More and more people are turning to entrepreneurial options. Because if this there is an avalanche of people searching in line, looking, interested in or becoming involved on internet marketing or on line entrepreneurial opportunities.
We have the best “deal” out there and we are not even on the radar screen and have not even tried to promote our program in this market as the ultimate internet marketing online business opportunity.
We have traditionally approached prospect and recruiting from a different perspective and focus and are missing this opportunity. It is colossal and involves millions of people looking for a home or opportunity and billions of dollars in sales. Traditionally we prospect and recruit using the UBP to attract people based on one of two main themes or messages:
1. An entrepreneurial opportunity for the average person that can produce additional income and eventually a 6 figure residual income. Basically the choice between the 2 to 3 year plan and the 45 year plan and a way to beat the linear income system with residual income. The “Plan B” alternative to a job in order to achieve financial security and freedom without the risk of a traditional business or franchise providing a proven system and support where one can be in business for themselves but not by themselves. A proven system to build residual income and financial freedom to realize a dream (the WHY) through helping others succeed and providing products that people need or for which they are looking and shopping.
2. Product Interest and need. Solve a problem for them or fill a need in an area of their interest or passion. When they believe in the product and know others like them we offer an income opportunity and business sharing it and marketing it through the Unfranchise system turning a loyal customer in to a Unfranchise owner representing that Product or market
We already do both of those very successfully.
DO YOU AGREE?
However, we do little or nothing to attract this internet entrepreneurial market and we have a better opportunity, program, turnkey system and the competitive advantage and often everything they ever dreamed of. However we are not reaching them or approaching them. It is a different angle and approach.
We are interested in developing marketing campaigns to reach these people and attract them to the Unfranchise. That requires a different approach. We want to go to where the fish are that we are fishing for with the right bait or lure or use a net to pull them out by the net full and show them a better program. Frankly, there is nothing that holds a candle or compares to what we offer, but they do not know about it or even see it as an Internet Marketing Entrepreneurial opportunity. Most of what is out there is piece mill, a money grab, simply information with no vehicle, a do it yourself trial and error program, or a “get you in deeper than you can get out program where they “nickel and dime the participant” to death to build it and make it work resulting in huge monthly expense many times what an Unfranchise requires and before they make money, or outright scams.
We have, without a doubt, the “cookie” and the best platform out there for someone looking for an internet marketing or online shopping- selling business opportunity. Between Shop.com in a box fro on line shopping and Web centers for selling their own product or content and the Unfranchise system we address all of their needs in a turnkey system with a proven credible company. We have the competitive edge and a better offer. Yet we are the best kept secret. This is an untapped Gold mine!
To do this we want to develop recruiting, prospecting and marketing campaigns targeting this market of opportunity seekers.
We need the right digital and print presentations. The right offers. The right techniques and best practices. The right approaches, scripts, and answers.
The best practices. And we have to go to where they are going or congregating.
We intend to do this in two ways:
1. As a company campaign and lead generation program where the leads will be assigned to the best prepared UFO’s to do it and they can place them in their organization.
2. As a system and technique to be used independently by UFO’s and their teams providing campaigns, techniques, methods and tools or platforms along with step by step instructions and best practices so UFO’s can promote and build their own businesses using it. Additionally we need the right social media and video streaming tools, ads, promotions and tools.
I want to form a TASK FORCE or GROUP of our best qualified or experienced people to develop and test this.
So, I would like to ask, you, our most committed UF0¹s the following questions:
QUESTION TO ANSWER – IF YOU CAN:
Who are the best people in your group or that they know of in MA (your area or in any team) that are recruiting people in who are looking for Internet marketing, affiliate, or on line shopping or selling businesses? Who is getting results? Who has had a successful experience? It may be one win or a series of wins and a batting average. I want to know who they are and what they did.
We want to do the following in this all-out campaign:
- We want to use SEM, Key words, Face Book targeted ads to the right groups and pages, Social Media direct response, Twitter ads to targeted profiles Twitter and Face book searches for people in this or interested in it, Publicity and content or articles in digital or print publications.
- We want to go to high traffic site that are relevant to this market and topic and make offers, attract people to us, or net and divert traffic to see us.
- Redirect traffic that is looking to us. Create other sites, bogs, and URL’s with content and SEO then use advanced techniques to attract people searching for this.
- Publicity resulting in stories and exposure in magazines, newspapers, blogs TV, and digital on line newsletters or magazines. Create and publish success stories
- Events of our own about it.
- Attend events, Conferences Associations, Trade groups or shows, Seminars where these people are at or congregate.
- Go to Blogs, chat groups, and URL’s where these people go and participate and enter into the dialogue to get out story out. Get stories published. Advertise on these sites.
If anyone has any knowledge, experience or ideas on this they should send them into me or join the group.
Question to answer if you can:
Do you know where or does anyone on your team know the best targets to aim at where people doing internet opportunities or looking for internet on line opportunities are going or congregating for information, deals, training, and advice such as:
- Internet sites
- Internet pages or Social Media pages or groups (FB)
- Trade shows, conferences, events
- Twitter sources they follow
- Blogs, Chat rooms.
- Digital news-letters, periodicals
- Focus groups, clubs, organizations?
- Magazines, periodicals
- Clubs, groups, organizations
- What people looking search.
Send in the information or join the group or have the person with the idea send in the information and join the group. You can email me at jr@marketamerica.com.
We do not want to fish in the ocean with a single line. We want to go to the lake, river, or pond where the fish already are feeding, congregating, breeding and get the nets out!
What I need from you in the way of help:
- Who in the field or on your team are the most internet marketing or digitally savvy and knowledgeable and are having success and or have great ideas.
- I want to pitch them on the fact that we would like to put a task force and focus group together from the field to brain storm, interact and help develop platforms, programs, tools, and systems to penetrate and attract this market to recruit and/or build customer bases.
- I want to hear their story, what they have done, their background and experience and why they are good at this. They can contact me directly or you can recommend them. I need their email address and cell number. I want to know their history in MA, their background, the organization they are in, their contact information and what they have done to demonstrate they would be good at this or could help.
- I want to select a team from this group to conduct our first all-out campaign and train them on an agreed to system to handling the leads and track it. We will work as a team to establish best practices and a duplicable system. They can feed or place people who join in down line in their team to people they feel are committed and trained.
We will then systemize the program and do it company-wide after it is proven to work and provide training for those who want to participate!
Keep Growing,
JR Ridinger
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